LaRussell is one of the most important artists of this generation. Not only has he brought back the art of hip hop, but he’s building a brand based on authenticity and good ethics. LaRussell and his independent collective, “Good Compenny”, are pioneering change within the industry. They are supporting independent artists without requiring them to give up ownership of their art. Good Compenny provides artists with resources and opportunities to execute their ideas. With a focus on building a community that is all-inclusive, LaRussell allows the people to decide what his contributions are worth to them. He allows people to pay what they want for shows, merch, music, and all other commodities. His movement is not free, it's priceless. After LaRussell’s “2021 Freestyle” went viral last year, the rest of the world took notice. LaRussell creates art with vivid storytelling comparable to a 2 Pac, Nas, or J. Cole. He has a knack for simplifying the most complex experiences and making them feel relative to the listener. LaRussell has released 19 albums since 2018. Influencers such as Charlamagne Tha God, Wallo, Chance The Rapper, Russ, Meek Mill, LA Reid, Erykah Badu, and many more, have shown immense love and support for his music and movement.