OFF BRAND Studio Sessions from the perspective of the artists involved in the creation. The listeners play the role of a visitor to Outwest, Chicago on Juneteenth in the middle of a 2010s summer.

 Sounds the summer soundtrack to every city in the 2010s—moody, off-kilter, full of life, and impossible to fake. Ten years of real friendship and studio time, this EP was born between laughs, conversations, and letting the vibe lead.
Beats carry that Adult Swim energy—dusty but futuristic, soulful without samples, unpredictable, hypnotic.  
Each track unfolds like a memory: unfinished texts, unfiltered thoughts, catching your reflection in a train window. It’s hip-hop, but left of center—nothing conventional, everything intentional. Though rooted in Chicago’s West Side, it captures something bigger: the sound of growing up in any city, making art with your people, and finding meaning in the in-between.
It’s not polished. It’s not trying to be. OFF BRAND is a document of presence—of being there, of pressing record, of letting the moment become the music. And just like the best summers, it lingers long after it ends.




OFF BRAND STUDIO SESSIONS DEMO 1 VOLUME 1

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In this raw and reflective limited audio series, Jermaine Cole takes and...